Freenome came to our agency for a dedicated landing page to support the launch of a new clinical trial. The objective was twofold: to educate potential participants about the study’s purpose and to drive sign-ups through a clear and compelling user journey.
Building on Freenome’s existing brand system and design patterns from previous clinical trial pages, I created a layout that focused on conversion-driven design. Some key UX strategies I used while developing the wireframe were page jump links, using stats and quote from real people who participated in the trial, and CTAs throughout the piece to drive up conversion rates.
