Freenome engaged our team to design a dedicated landing page to support the launch of a new clinical trial. The objective was twofold: to educate potential participants about the study’s purpose and to drive sign-ups through a clear and compelling user journey.
Building on Freenome’s existing brand system and design patterns from previous clinical trial pages, I crafted a layout that focused on conversion-driven design. A key UX strategy was maintaining persistent visibility of the “Find a Study Location” call-to-action throughout the page to ensuring users had multiple opportunities to take the next step regardless of where they were in the scroll.
