As part of Shockwave Medical’s launch of their new product, Shockwave M5+, I was responsible for designing a comprehensive suite of collateral to support the rollout. This included a teaser landing page, the full product launch page, an eblast, and a range of internal documents.
To generate early excitement, the client requested a teaser experience. I designed the landing page with a bold countdown timer featured prominently in the hero. I also wanted to keep it lighthearted and fun so I used graphic plus sign elements to emulate the "plus" part of the new product name. This added a visual cue that subtly reinforced the M5+ branding, and the client liked it so much they added the plus sign graphics on their other products that fit (i.e. C2+, etc.).
