As the agency's largest and longest-standing client, Shockwave Medical partnered with us to produce a fast-turnaround animation for their TCT 2021 conference. I served as the lead visual designer and motion animator on the project, responsible for concepting, designing, and executing the piece under a tight deadline.
To streamline production and ensure visual consistency across other brand collateral, I strategically repurposed assets from previous Shockwave animations, adapting them to align with the new narrative and event theme.
A key challenge was presenting complex medical data in a way that felt digestible and visually engaging. I addressed this by using intentional motion design to guide the viewer's focus, creating seamless scene transitions that told a coherent, visually compelling story without overwhelming the audience.
