As the agency's largest and longest-standing client, Shockwave Medical partnered with us to produce a fast-turnaround animation for their TCT 2021 conference. I served as the lead visual designer and motion designer on the project, responsible for concepting, designing, and executing the piece under a tight deadline.
To streamline production and ensure visual consistency across other brand collateral, I repurposed assets from previous Shockwave animations, adapting them to align with the new narrative.
A key challenge was presenting complex medical data in a way that felt digestible and visually engaging. I addressed this by using intentional motion design to guide the viewer's focus, creating seamless scene transitions to tell a coherent and visually compelling story without overwhelming the audience.
